Privacy Policy

At Love5, we are extremely proud of our commitment to protect your privacy. We value your trust in us and assure you that we would use the information we collect only to provide a more personalized experience. We will work hard to earn your confidence so that you can enthusiastically use our services and recommend us to friends and family. Please read the following policy to understand how your personal information will be treated as you make full use of our many offerings. This document provides a thorough description of tools that Love5 provides to help you interact with other users and Love5's practices to help you understand Love5's approaches to privacy. You should carefully read this Privacy Statement (the "Statement"). If you have any questions about this Statement, e-mail privacy@Love5.co.uk.
 

This Statement supplements the Love5 User Agreement (the "Agreement"). Thus, this Statement is incorporated into and governed by all of the terms of the Agreement. In the event of any conflict between the terms of the Agreement and this Statement, the terms of this Statement shall control.
 

This Statement applies only to information collected on the Love5 web site. It does not speak about Love5's practices for information collected elsewhere or the practices of any third parties, including those who may operate sites on Love5's behalf and that display Love5 branding.
 

1. Unregistered Guests: The Love5 site is optimized for registered users. By registering, you can obtain benefits such as the opportunity to send messages, accrue Love5 Points credits and personalize your experience using our proprietary tools such as and Trusted Circle™. If you choose not to register, you can still use some portions of the site. In that case, Love5 may obtain your IP addresses and by analyzing what URLs you came from and go to.
 

2. Registered Users: If you register, Love5 stores your preferences and passwords for your convenience, to provide you with a more personalized experience. At present Love5 does not use cookies to store your login sessions.


3. Your Registration Information: When you register, Love5 asks you for a number of pieces of information. If you register through a co-branded site, the co-brand partner may be transferring to Love5 some or all of the required registration information or possibly other information about you.
 

Love5 uses registration information internally for a number of purposes, including:
 
    
     • e-mail distribution as described in the Agreement, as you request on the site (such as promotional opportunities or newsletters if you check the applicable boxes on the registration page, and as described below in Section 9), and for administrative purposes (such as to notify you about changes to the Agreement or this Statement or to contact you regarding redemptions of Love5 Points credits or other problems with your account). In accordance with instructions on the site, you may opt not to receive certain e-mails in the future, and Love5 will use reasonable efforts to honor your request.
 
     • possible special opportunities, such as to become a featured member (MVM), get extra exposure on the site or accrue more Love5 Points credits.
 
     • display banner (and similar) advertising to you in connection with the site that is more targeted to you specifically. In doing this type of targeting, Love5 or its ad server, and not the advertiser, connect you with the targeting criteria.
 
Through your account page, you have some choices about whether or not to display your registration information publicly on the site.
 

If you register through a co-branded site, Love5 may be required to give the co-brand partner some or all of your registration information to them. While Love5 will use such information in accordance with this Statement, it does not always control how the co-brand partners use or disclose such information. However, the co-brand partner is governed by their privacy policies. If you have any concerns about such privacy policies, you should contact the co-brand partner.
 

You may request to cancel your registration to the site or request the removal of your registration information from member records by e-mailing support@Love5.co.uk which permission may or may not be granted. However, Love5 will send you an e-mail to confirm your request. After you respond, Love5 will in most cases, remove your information from its "live" database, but residual information may remain in archives and records. Love5 may not be able to propagate changes to your registration information to its co-brand partners who have received such information. In addition, if your account is being terminated for violations of the Agreement, Love5 may keep some of your registration information active to prevent re-registration.
 

4. Your Personal Profile Pages: Love5 allows you to display a large variety of personal information about yourself through the tools that edit your personal profile page. As you can see when you edit your preferences on this page, you have choices about whether to display or hide this information, and you can change this information at any time (although, as discussed elsewhere, it may not be possible to propagate all of these changes instantly or ever). Please note that whatever URL you choose to link to your photo will cause that photo to be displayed in many places throughout the site (not just on the personal profile page).

Love5 does not transfer your personal profile in total to third parties, but may transfer pieces of your personal profile page in accordance with your instructions, in situations similar to those described under the Registration Information heading above, or as described elsewhere in this Statement.
 

5. Your Rating of Others and the Trusted Circle: One of the most powerful aspects of the site is that it personalizes your experience based on your personal interests using the Trusted Circle™. The system assesses your prior experiences on the site (as evidenced by how you've rated other Opinions or trusted/distrusted other members), and then uses these experiences to dynamically sort the database of Opinions for you based on those that are more likely to interest you. To do this, Love5 captures information about your interactions with other users and then processes this information each time you look for Opinions. The more you interact with others, the more personalized your subsequent uses of the site will be.
 

You can also hide or reveal your identity in trusting and distrusting others across all people you trust. You can change your mind and hide/reveal your identity in trusting and distrusting others by following the instructions on the site. However, you cannot prevent from your MS-ID being displayed if another member trusts or distrusts you. Similarly, even if you choose to hide your Trusted and Distrusted Member list, the members who you trust and distrust will know that you trust or distrust them.
 
Except as otherwise contemplated in this Statement, Love5 does not transfer the complete database of rating and transactional information to others. However, the database is used throughout all of the sites Love5 operates or may operate in future, whether branded solely by Love5, co-branded with others, or operated for others on a private-label basis.
 

6. E-mail Notifications: In a number of places, Love5 provides the option to receive an e-mail when an activity occurs. For example, you can choose to be emailed if a specific other member writes a message to you. If you choose to be notified when another member writes an Opinion or comment, that other member will be able to see that you've done so.
 

7. Integrated Services: Although Love5 doesn't currently offer any integrated services operated by third parties as part of your registration, Love5 expects to do so in the future. These could include functionality like a Love5 e-mail account. In these circumstances, Love5 may transfer some or all of your registration information and other information to the third party to operate the integrated service if you choose to use these services.
 

8. Internal Analyses and Reports: Love5 uses all of the information in its databases, including personal information you've submitted, and other server and usage logs, to analyze the site and user behavior, troubleshoot technical problems, resolve disputes and address complaints, and prepare aggregated reports that are shared with others, including the management of Love5.
 

9. Other Information: Specific uses of personal information that vary from this Privacy Statement (if any) may be found throughout the site. To the extent that, during your submission of information on the site, you are notified of privacy practices that are different from those described in this Privacy Statement, those alternative disclosures will govern that submission.
 

There may be situations where Love5 collects data through a survey or similar process when the page does not link to this Statement. In those cases, unless you are informed otherwise, you should assume that Love5 treats all information from such pages as it treats its other valuable business records.
 

Of course, there are many other ways in which Love5 could get information from or about you that are not described elsewhere in this Statement. For example, you might send e-mail through a customer service e-mail address, or Love5 may get a complaint about you from a third party. Love5' s practices with respect to such information are pretty much as you'd expect-Love5 uses and discloses this information in a commercially reasonable business manner.
 

9. Children: Love5 feels strongly about protecting the privacy of children and encourages kids to involve their parents in any interactive activity they participate in online. If you are 12 or younger and we collect your age information through the registration process, you are not eligible to use the site. If you are under 18, Love5 encourages you to use the site with the help of your parents or guardians of legal age.
 

10. Contractors and Third Party Service Providers: Love5 uses contractors to help with its operations. Some or all of these contractors may access the databases of user information. Usually these contractors will enter into an agreement that places restrictive provisions on their use and disclosure of all information they obtain through the relationship.
 

Love5 may also uses third party service providers to help with certain aspects of its operations that may require disclosure of your personal information to them. For example, Love5 may use a third party service provider to mail Love5 Points redemption rewards, serve ads, or deliver some or all of the e-mails sent as part of the site's normal operation. Again, usually Love5 will place extensive restrictions on the ability of these third parties to use and disclose your personal information except as necessary to perform the services they are asked to perform.
 

11. The "Corporate Family": Love5 may share some or all of your information with its subsidiaries or parent company (if any in future), in which case Love5 will ask such entities to honor the promises in this Statement. In addition, as part of a diligence review, Love5 may disclose some or all of your personal information to a potential acquirer or merger partner, although in this case Love5 would try to restrict their use and disclosure of this information.
 

12. Government Relations and Lawsuits: In some cases, the government can compel the disclosure of information about you, and of course Love5 will need to comply. However, irrespective of those situations, Love5 can unilaterally turn over information about you to the government if it believes such disclosure to be appropriate, in which case you authorize it to do so. You also consent to Love5 disclosing information about you to actual or potential parties to a lawsuit that Love5 is or may become involved in (a) if it are required to do so, (b) if it reasonably believes that such disclosures will potentially mitigate its liability, or (c) to enforce its rights.
 

13. Collecting Personal Information from the Site: Many friendships have developed through the site, and Love5 wants the community to be vibrant and engaged. Thus, Love5 is delighted when users begin communicating with each other outside the context of the site. However, not every user wants to engage in these types of dialogue, and Love5 believes each user should have the right to set the boundaries that feel right to them. Thus, you may not collect, use or store any personal information about other users on the site for any purpose whatsoever unless the user invites you to do so. Thus, if a user displays an e-mail address in his or her personal profile, you can assume that the user is willing to receive a single personal e-mail from you that has some relation to the site. However, without that user's permission, you may not contact the user about something that has nothing to do with Love5, store that user's contact information in a database for further communications, or continue to contact the user if they have requested you not to. In all circumstances, as described in the Agreement, you may not use robots, scripts or other automated procedures to collect any information, including user contact information, from the site. You may also not e-mail users inviting them to join your own review site under any circumstance-doing so is a theft of Love5' s valuable rights and an affront to users. Love5 will protect its users' interests-and its own interests-very vigorously in this regard.
 

14. Limits on Love5' Abilities: A site and service as complicated as Love5 is never perfect, and thus Love5 may inadvertently make uses or disclosures of your information in ways not contemplated by, or in direct contravention of, this Statement. For example, if the software has a temporary glitch, your personal information could be displayed on the site even though you've configured your preferences otherwise. Love5 might also make ad hoc uses of your information in ways it can't contemplate here. Love5 will do its best to work with you if these types of situations arise, but your sole remedy in these cases is to have Love5 try to rectify the problem as soon as it can.
 

In addition, although highly unlikely, it is possible for Internet transmissions containing your personal information to be intercepted by others. It is impossible for Love5 to ensure the privacy and security of all transmissions made to and from the site while in transit.
 

Of course, Love5 does not control the privacy practices of its advertisers and other third-party sites that it promotes or links to. If you click through a banner ad or link and submit your information to an advertiser, you will be subject to their privacy policies. Please make sure you understand these policies before submitting your information.
 

15. Security Practices: Love5 uses industry-standard methods of securing its databases of user information, such as, if and where appropriate, firewalls and limits on who can access user information databases. However, please keep in mind that there is no such thing as perfect security on the Internet.